Next-generation brand interaction
Your customers already have your number.Give them a brand worth texting
Saru is a concierge for consumer brands. It lives in the text thread your customers already use, with your voice, your catalog, and a memory of every conversation.
No engineering. Live in less than 24 hours. Every message sent within 10 seconds.
IMESSAGE · RCS · WHATSAPP · INSTAGRAM · TIKTOK
Your SMS today
Why does every text campaign look like this?
One-way blasts, a code that doesn't work, and a hand-off to an inbox nobody watches.
The spam stream
A non-stop feed of blasts, dead ends, and generic offers.
This number does not offer SMS support at this time.
Please reach out to support@sōbi.com for questions.
SITEWIDE 20% OFF - ENDS TONIGHT ⏰ Shop now: sōbi.co/sale
The dead end
A real question gets an auto-reply, then a blast.
Natively in text
Give yours character
No app, no login, no website. The same thread, the same number, answered instantly in your brand's voice.
Checkout in thread
From "I'll take that" to paid, without leaving the message.
Brand-initiated local collab
Rewards a streak with a members-only invite, no blast needed.
Photo advice
Send a photo, get a real opinion based on order history.
Store locator
Finds the nearest stock and sends the map, right in the thread.
Persistent memory
Saru sees everything, everywhere
Instagram, TikTok, YouTube, email, and the local store. Every comment, order, question, and DM folds into one agent for one customer. Context compounds instead of resetting. One continuous conversation.
@maya.makes
does the spicy harissa have sesame?
Store
readOrder #1842
roasted garlic x 2
YouTube
read@maya_recipes
what's the water ratio?
SARU
support thread
can i order just a half bowl?
TikTok
read@mayamakes
taking this camping 👀
Maya R.
where can i find you near Oakland?
One thing. One person. One moment.
Not the same blast to 10,000 people. A message only Maya should get.
Maya Rivera
Customer since 2024 · 7 orders
Maya, packed your sesame-free harissa bowls for the trip. Want them at the Oakland shop on the way out?
from one message no one else should have gotten
One dedicated CX employee per customer. At scale.
What the concierge does
Speaks in your brand voice
Tone, vocabulary and restraint tuned to your brand. Not a generic assistant with your logo on it.
Answers real questions instantly
Pricing, availability, shipping, returns, fit. No routing, no queue, no “we don't offer SMS support.”
Reaches out at the right moment
Triggered by real signals - a delivery, a streak, a restock, a nearby drop. Not a weekly blast calendar.
Recommends what actually fits
Grounded in the catalog and in what this specific person has bought, returned and asked about before.
Works natively in iMessage and RCS
Rich branded cards, verified sender, images and buttons. Inside the default messaging app.
Hands off cleanly when it should
Knows its limits. Escalates to a human with the full thread attached, never a cold restart.
FAQ
Questions we get a lot
Do we need engineering?
None whatsoever
Does it replace our SMS platform?
Hopefully :) But we can work alongside it if you insist
How fast can we launch?
Less than 24 hours. Most of that is us learning your voice and catalog.
Will it sound like us?
Yes. Our favorite part is the video interview during onboarding. We codify your story and how you say it. You approve the voice before anything goes live.
Is it compliant?
Opt-in only. Your STOP and HELP flows stay intact.
What does a pilot cost?
Nothing. One market, 14 days.
Book a Pilot
One market. 14 days.
You keep the lift and the data.
If it doesn't beat your blasts, you owe nothing.
Higher engagement
Conversations people reply to, not blasts they mute.
First-party data
You learn what each customer wants, in their own words.
Repeat orders
Reorders and recommendations that make regulars.
Same list. Same number. Same platform you already pay for.