Meet the concierge
A concierge that
sounds exactly like your brand
iMessage, Instagram, WhatsApp, TikTok share one customer profile. Your brand owns every conversation

Organization
Saru Skin
T
Tarun
Sign out
tarun@withsaru.com
Recent threads
Recent threads
One conversation, start to reorder
Here’s a single customer thread over iMessage, from delivery to the next order

Tue 10:42 · Delivered
Your team replies. Saru suggests what to say.
What Saru sees

Order Her first
Shade 03 · Light-medium
Prefers Text
Saru suggests
Delivery check-in
Saru says hello when the parcel lands and asks how it arrived.
First use
A quick follow-up once they’ve tried it, with tips on getting it right.
Exchange
Wrong size or shade? Sorted in the same thread, no returns portal.
Reorder
When they’re about to run out, Saru checks in and they reorder in their own words.

Tue 10:42 · Delivered
Your team replies. Saru suggests what to say.
What Saru sees

Order Her first
Shade 03 · Light-medium
Prefers Text
Saru suggests
Delivery check-in
First use
Exchange
Reorder
Setup
Live in just a few steps
No engineering project. Connect, train and launch in one sitting
Phone line, Shopify and Instagram, all connected.
Tell Saru about your brand, products and voice.
Review replies before they send until you’re confident.
On your site and checkout, so customers can start a thread.
Phone line, Shopify and Instagram, all connected.
Tell Saru about your brand, products and voice.
Review replies before they send until you’re confident.
On your site and checkout, so customers can start a thread.
Give it a goal, it does the work
An agent with its own computer that works through your tools like a teammate, within the access and approvals you set
Lost-package claims
Files the claim with the carrier and follows it up.
Refunds
Issues refunds that fit your policy, then tells the customer.
Ad manager
Adjusts budgets and ad sets inside the limits you approve.
A/B tests
Sets up experiments on your site and reports what won.
Lost-package claims
Files the claim with the carrier and follows it up.
Refunds
Issues refunds that fit your policy, then tells the customer.
Ad manager
Adjusts budgets and ad sets inside the limits you approve.
A/B tests
Sets up experiments on your site and reports what won.


You asked Saru
Queue
Works within the access and approvals you set
Conversations worth having
Real questions, unexpected discoveries, and the little moments that build lasting customer relationships.
Conversations worth having
Real questions, unexpected discoveries, and the little moments that build lasting customer relationships.

9:41

Customer
I want to try chai, but have never had it before
I dont know where to start
Chai is a cozy, spiced milk tea, and the Chai Starter Kit is a great first stop. It’s $26 and includes our Karak Chai Blend plus a strainer, so you’ll only need milk, water, and sugar to make your first cup.
Tell me about the taste, I recall it being very “earthy” is that right?
It’s more tea-forward than earthy. Our Karak Chai Blend has a strong Assam black tea base with crushed cardamom, so it tastes bold, malty, and warmly aromatic rather than sweet or heavily spiced.
Ok lets buy it
Your Chai Starter Kit is in your cart, estimated at $26. Enjoy your first cup :)
Product discovery
From product discovery to purchase intent

9:41

Customer
Salaam 140 g Is the biggest bag ?
Hi there! Thanks for reaching out :)
Wa alaikum salaam! Yes, 140 g is the individual bag size we currently offer online. If you’d like more, our Chai Lover Bundle has four bags, totaling 560 g.
And it’s Pakistan style correct?
Yes! It’s Pakistani-style karak chai, inspired by our founders’ roots in Karachi. Strong black tea with cardamom, simmered with milk, and you can sweeten it to your taste:)
So it’s doesn’t have sugar? Do you have with sugar ?
That’s right, our blend has no added sugar. We don’t have a pre-sweetened bag online, unfortunately, but you can add sugar when brewing it to make it as sweet as you like:)
A cultural greeting
A culturally responsive greeting and continued questions

9:41

Customer
I haven’t made a cup yet. Ran out of milk. Lol. But I’m using the Loka Chai maker. Any differences with the directions?
Thanks for asking! I don’t have a confirmed Loka-specific adjustment for our blend. Once you’ve got milk, follow the Loka’s fill-line and heating directions, then use the Karak recipe quantities on the bag, simmering for about 5 minutes before straining.
So I keep brewing your tea blend for longer. 10 minutes. For other tea blends it’s good. But with heavy elaichi it gets a little more bitter as it brews longer. Like I said I like a stronger tea but with this elaichi blend, the 5 minute subtle aromatic elaichi brew is delicious.
I’m glad you found that sweet spot! You like a strong cup, but it sounds like the subtle elaichi aroma at 5 minutes makes this one delicious without the extra bitterness:)
It’s very delicious letting it cool off as well and adding ice. Wow. Elaichi iced tea is amazing!!!
Ah, I love that you’ve found an iced version you enjoy too! Sounds like that 5-minute brew is a keeper:)
The perfect brew
Finding the perfect brew over several days

9:41

Customer
I want to try chai, but have never had it before
I dont know where to start
Chai is a cozy, spiced milk tea, and the Chai Starter Kit is a great first stop. It’s $26 and includes our Karak Chai Blend plus a strainer, so you’ll only need milk, water, and sugar to make your first cup.
Tell me about the taste, I recall it being very “earthy” is that right?
It’s more tea-forward than earthy. Our Karak Chai Blend has a strong Assam black tea base with crushed cardamom, so it tastes bold, malty, and warmly aromatic rather than sweet or heavily spiced.
Ok lets buy it
Your Chai Starter Kit is in your cart, estimated at $26. Enjoy your first cup :)
Product discovery
From product discovery to purchase intent

9:41

Customer
Salaam 140 g Is the biggest bag ?
Hi there! Thanks for reaching out :)
Wa alaikum salaam! Yes, 140 g is the individual bag size we currently offer online. If you’d like more, our Chai Lover Bundle has four bags, totaling 560 g.
And it’s Pakistan style correct?
Yes! It’s Pakistani-style karak chai, inspired by our founders’ roots in Karachi. Strong black tea with cardamom, simmered with milk, and you can sweeten it to your taste:)
So it’s doesn’t have sugar? Do you have with sugar ?
That’s right, our blend has no added sugar. We don’t have a pre-sweetened bag online, unfortunately, but you can add sugar when brewing it to make it as sweet as you like:)
A cultural greeting
A culturally responsive greeting and continued questions

9:41

Customer
I haven’t made a cup yet. Ran out of milk. Lol. But I’m using the Loka Chai maker. Any differences with the directions?
Thanks for asking! I don’t have a confirmed Loka-specific adjustment for our blend. Once you’ve got milk, follow the Loka’s fill-line and heating directions, then use the Karak recipe quantities on the bag, simmering for about 5 minutes before straining.
So I keep brewing your tea blend for longer. 10 minutes. For other tea blends it’s good. But with heavy elaichi it gets a little more bitter as it brews longer. Like I said I like a stronger tea but with this elaichi blend, the 5 minute subtle aromatic elaichi brew is delicious.
I’m glad you found that sweet spot! You like a strong cup, but it sounds like the subtle elaichi aroma at 5 minutes makes this one delicious without the extra bitterness:)
It’s very delicious letting it cool off as well and adding ice. Wow. Elaichi iced tea is amazing!!!
Ah, I love that you’ve found an iced version you enjoy too! Sounds like that 5-minute brew is a keeper:)
The perfect brew
Finding the perfect brew over several days